This course provides a practical and strategic understanding of marketing asa core business function, not just a department. Participants will learn how to analyze markets, understand customer needs, and design effective marketing strategies that drive growth and competitive advantage.The program covers key marketing concepts, including segmentation, targeting, positioning, and the marketing mix, while also exploring how organizations create value, differentiate from competitors, and sustain long-term success. By the end of the course, participants will be able to translate marketing theory into actionable plans that improve customer engagement, strengthen market positioning, and contribute directly to business performance.

This Advanced Microsoft Excel training class is designed for participants with intermediate Excel skills who want to gain proficiency in using pivot tables, auditing and analyzing worksheet data, utilizing data tools, collaborating with others, and creating and managing macros. With access to Microsoft Excel and relevant datasets, participants will develop a high level of proficiency and confidence.

The Microsoft Word – Level II training class is designed for participants looking to create or modify complex business documents using advanced techniques. The course includes hands-on training and practical exercises covering advanced formatting, table creation and formatting, image and graphic management, advanced page layout and design, integration of illustrations and visual elements, and improved document viewing and navigation. Upon completion, participants will be equipped to efficiently manage and produce professional documents.

This course is designed to help you transition from thinking like a consumer thinking more like a marketer. It takes a step-by-step approach to clearly outline the whole marketing process from marketing research to putting together marketing strategy and a marketing plan. Fundamental marketing concepts will be clearly explained through discussions, examples, and activities. In this program, we will also explore the dramatic changes in marketing due to the new advancements in technology, social media, and the internet.

يتعرف المشاركون في هذا البرنامج على تعليمات حوكمة البنوك الصادرة من البنك المركزي المصري بتاريخ 5 يوليو2011، وعلى أفضل الممارسات العالمية الصادرة من قبل مؤسسة التمويل الدولية IFC – مجموعة البنك الدولي والمنتدى العالمي لحوكمة الشركات التابع لمؤسسة التمويل الدولية – سيتعرف ايضا المشاركون علي العناصر الرئيسية لبناء نظام حوكمة فعال

This course addresses the important issues under the international chamber of commerce ICC publications related to trade finance tools. Through which participants (CDCS holders) will refresh their acquired knowledge and challenge their understanding of ICC publications. Sharing experience and going through some important articles/rules of which they are used in day-to-day activities. Also, it is important to identify the risk faced when dealing with trade finance tools and how to mitigate that risk, considering the ultimate protection needed for involved parties. The course targets candidates who work in trade activities, including trade finance officers who hold CDCS certificates

سيتعرف المشاركون في هذا البرنامج على أساسيات الاستدامة والتنمية المستدامة بالإضافة الى الصيرفة الخضراء وما تشمله من مفاهيم وأهداف وأهمية ومنتجات. سيتم شرح التمويل المستدام بالإضافة الى عرض المبادرات العالمية وجهود البنك المركزي المصري نحو إرساء مبادئ الاستدامة.

يتناول البرنامج أهم ما جاء به قانون العمل رقم 12 لسنة 2003 من نصوص تنظمعلاقات العمل في المؤسسات المختلفة التي يحكمها هذا القانون، والتعديلات التيطرأت عليه خلال السنوات السابقة، وما تناوله التعديل الجديد الذي اعتمده مجلسالنواب في أبريل 2025 وصدق عليه رئيس الجمهورية في عيد العمال. ويتم ذلكعبر إرشاد المشاركين بالعناصر الأساسية للعلاقة التعاقدية، ودراسة أهمية شروطالتوظيف من بداية علاقة الموظف بصاحب العمل أو المؤسسة إلى نهايتها.

Innovation is what drives companies; by coming up with new and fresh ideas, companies are able to remain relevant and drive success. Innovation is what propels businesses into the future and allows them to forge anew path of relevance, profit, and success.

This course is designed to provide participants with fundamental skills and knowledge of using Excel effectively for data management, analysis, and reporting. This course is suitable for beginners and those with limited experience in using Excel.