We keep vying for the attention of our prospects after having created a product or service that we consider to be the best. This makes us introduce our products and services to the buyers in ways that not only create an impact on them but also stand out from the competition. This requires us to focus on marketing activities and their fundamentals. Marketing is at the core of any organization and the consumer is the heartbeat. There will be no demand if there is no consumer – and of course no sales. It thus makes it important to understand the fundamentals of the market and how to develop and maintain a competitive advantage.
From Product to Purchase: Essential Marketing Skills for Success
Quality Assurance and Improvement Program (QAIP) for Internal Auditors
It will enable the participants to understand the evaluation process of the internal audit activity’s conformance with the Definition of Internal Auditing and the International Standards for the Professional Practice of Internal Auditing and an evaluation of whether internal auditors apply the Code of Ethics. The program also helps how to assess the efficiency and effectiveness of the internal audit activity and identifies opportunities for improvement.
Finding the Right Fit
Why are recruitment skills important? A rapid and efficient recruitment process reduces cost and enhances the organization’s reputation. Recruitment skills ensure that the top talent is identified, engaged and hired. The people responsible for recruiting must be dedicated to ensuring they abide by regulation and best practice to avoid any potential mortification or inflated legal process/ action.
Comprehensive Credit Certificate - Sprint
The Comprehensive Credit Certificate is designed to provide participants with the fundamentals of accounting and financial statements. It also enables them to understand lending techniques for effective credit decisions.
Unity in Motion: Enhancing Group Performance
This course delves into the intricacies of group dynamics, exploring how individuals interact within teams and the impact of these interactions on group performance and effectiveness. Participants will learn about the fundamental principles of group behavior, the stages of team development, and the roles that individuals play in collaborative settings.
Audit Report Writing
This course will guide the participants to the principles and techniques of internal auditing in addition to helping them plan and perform audit work complying with the important and latest standards with good practices.
Corporate Finance Credit Professional Certificate
This intensive certificate is the outcome of a collaboration between EBI & New York Institute of Finance (NYIF) and is presented as a co-branded certificate under the name of “Corporate Finance Credit Professional Certificate”. The certificate aims at creating a solid understanding of financial accounting, credit risk analysis, cash flow, projections; industry analysis and debt structuring. Participants will also understand the corporate finance & valuation methods and will gain a comprehensive knowledge about corporate funding alternatives and financing strategies. By the end of the program, participants are expected to be able to analyze financial statements of different types of corporates and evaluate their eligibility to get a finance. Moreover, throughout the program, participants will learn about trade finance, non- performing loans, credit administration and banking investigation, Basel II & III in addition to legal aspects that govern the scope of credit activities. Finally, participants will practice two trial desks where they will be able to utilize the different tools learnt during the program and apply them in real cases.
Introduction to Operational Risk
This course explores the core elements of operational risk, providing both clarity and its challenges to other areas of risk and internal controls staff within an organization. Practical focus areas covered will include the risk register, loss data, control and risk self-assessment and business process modelling.
اوراق عمل المدقق الداخلى
سيتعرف المشاركون في هذا البرنامج على كيفية تنفيذ عملهم وفقا للمعايير الدولية الصادرة من المعهد الأمريكي للمدققين الداخلين “IIA” بالإضافة الي معرفة تفاصيل/تصميم الاوراق المطلوبة (محتويات ملف التدقيق الداخلي)، وكذلك تصميم / تفاصيل جميع أنواع تقارير المراجعة الداخلية.
Digital Transformation and FinTech - Workshop
This workshop provides an overview of the current status of digital banking and aims to ask the right questions to adjust to the business model to survive in the future.