The Marketing Roadmap: Creating a Clear Path to Success

This course is designed to shift your perspective from that of a consumer to that of a strategic marketer. Through a structured, step-by-step approach, you’ll gain a clear understanding of the entire marketing process—from conducting market research to developing a comprehensive marketing strategy and plan. Core marketing principles will be brought to life through engaging discussions, real-world examples, and interactive activities. The program also examines how emerging technologies, social media, and the internet are reshaping the marketing landscape, preparing you to navigate and leverage these changes effectively.