“The course provides a broad overview of new Product Design and Development in a Banking context. It is built on the key concepts of customer value proposition, product life cycle, communicating value proposition through product features, and integrating credit risk aspects and pricing considerations in product design. It also covers the importance of building an emotional connection with the customer, and how product design can help build relationships over a customer life cycle. The focus would be to understand the thinking of Product managers that goes behind such developments. Case Studies and Group activities will be spread out throughout the course.”