Building a Marketing Plan: From Strategy to Execution

This course is designed to help you transition from thinking like a consumer to thinking more like a marketer. It takes a step-by-step approach to clearly outline the whole marketing process from marketing research to putting together a marketing strategy and a marketing plan. Fundamental marketing concepts will be clearly explained through discussions, examples, and activities. In this program, we will also explore the dramatic changes in marketing due to the new advancements in technology, social media, and the internet.