CONSUMER RETAIL BANKING
This course defines and positions the consumer bank product and service offering within the broader financial services industry and against a background where consumer banks have assumed increased relative importance post-financial crisis. There is particular emphasis on increased regulatory requirements from a day-to-day sales and operational standpoint, with the course setting out where appropriate the effects of enabling legislation that has altered the competitive landscape.
The consumer banking distribution model has changed dramatically in recent years, with the preeminence of the branch in terms of transaction volume being usurped by an array of remote channels including direct (telephone/Internet) and mobile/smartphone banking. You will learn how the role and design of the branch banking experience has been reconfigured so as to act as both an advisory-led channel and as a hub for technology-led remote banking services. The course emphasizes how consumer banking is now a multichannel environment and how effective channel management requires breaking down the established “silo” mentality and taking an overall customer viewpoint within the context of service excellence.
Who is the course for?
This course is aimed for Customer Service personnel, Tellers, Branch Operations and any new joiner to a bank
- Consumer Banking – Introduction
- Consumer Banking – Product
- Branch Banking
- Banking Channel – Management
- Consumer Banking – Marketing
- Consumer Banking – Selling
- Consumer Banking – Customer Service
- Consumer Payment
- Advanced Payment Methods
- Cards Issuing – Introduction
- Cards Payments – Merchant Acquiring
- Cards Marketing
*The e-learning program is non-refundable once an account is created.
One Month License
Three Month License
Six Month License